What it is
Nordic event is an example of Greed. Greed is the desire for material wealth or gain, ignoring the realm of the spiritual. It is also called Avarice or Covetousness.
Why you do it
You live in possibly the most pampered, consumerist society since the Roman Empire.
Your punishment in Hell will be
You'll be boiled alive in oil. Bear in mind that it's the finest, most luxurious boiling oil that money can buy, but it's still boiling.
Associated symbols & suchlike
Greed is linked with the frog and the color yellow.